Recently, Ellen Byron, a reporter with the Wall Street Journal, interviewed me about the evolution of appliances. I don’t know if you are aware, but high-performance appliances in smaller sizes with versatility is the latest trend in appliances. Consumers who want quality, high-end appliances in smaller sizes can finally get their wish. Smaller appliances have long been a trend in Europe. Americans are realizing the benefit of the smaller appliances.
Companies attuned to consumer needs like Thermador Home Appliances
have recently unveiled appliances such as a 30″ professional range, a compact steam oven, and a variety of appliances that offer options for smaller kitchens like wine columns, refrigerator/freezer columns, and refrigerator drawers.
What need do these newly sized appliances offer the consumer, you may ask? The trend to downsize appliances is being driven by two major shifts studied in U.S. households: 1) More people are downsizing to smaller dwellings, and more consumers want appliances in auxiliary rooms in their homes beyond the kitchen such as the media room, master bedroom or guest quarters. When bought for spaces such as the master closet, mother-in-law suite or other areas, consumers don’t need the full-size appliance in several locations in the home, so the smaller appliance fits the need without taking up so much space.
Smaller appliances offer the same quality functions as their larger counterparts and are perfect for apartments, condos, smaller homes or auxiliary spaces in larger homes. In Metropolitan cities where square footage is at a premium, city dwellers often have tiny kitchens but often still want to be able to prepare chef quality meals. The advent of the smaller appliance with multiple options allows the person with the small kitchen the same cooking, prepping and storage options as those in larger homes. Studies show this trend isn’t just in New York city but in towns across the country like Austin, Seattle, San Francisco, Toronto and Vancouver.
“Thermador prefers the term “compact” over “small,” says Beatriz Sandoval, the company’s director of brand marketing. “They’re looking for big impact in a compact space,” she says.”
“Giant homes also propel demand for diminutive appliances, Thermador says, especially for the company’s under-the-counter refrigerators and wine reserves, including some are hidden inside custom-paneled drawers. “Pool houses, auxiliary bars, man caves, pantries and secondary kitchens —these [appliances] are so compact they can fit anywhere,” says Ms. Sandoval. “Some very high-end makeup needs refrigeration in the master bathroom, and you can put in water, juices, and some medications, too.”
Let’s look at some of the smaller options I love from Thermador Home: