The writers will spot the latest trends, see the newest products, network with industry peers and report back to their blog and social media audiences in the weeks before and after BlogTour London and live from the shows.
Veronika Miller, CEO of Modenus.com says: “We first launched BlogTour during London Design Festival in 2011 and are thrilled to be welcomed back by our many trade show and agency partners for a third time. Our tours have grown leaps and bounds since then, and so has the impact on the interior design and lifestyle community.”
Since its inception, BlogTour has grown to be globally visible and an event in its own right. It prides itself in being as much a wonderful design and travel experience as it is an initiative that empowers talented design bloggers. “BlogTour is all about leveraging social media reach and turning that reach into valuable, real life relationships. We hope that this tour will once again allow our team of bloggers to benefit from new inspirations, cultural influences and important new business connections,” adds Miller.
BlogTour, with previous international tours to London and Cologne and domestically in New York and New Orleans, has quickly become a digital and social media phenomenon that reaches an audience of over one million followers and readers. Bloggers apply to be part of each new entourage and are accepted based on their solid design business and social media savvy. In addition to Modenus, BlogTour London is sponsored by Blanco, Du Verre Hardware, Lamps Plus, Gessi, Mr Steam and Poggenpohl.